POSITIONING FOCUSED MASTERMIND
THE WAR TABLE
MASTERMIND
Gain better clients, faster, and with more value. The War Table is the world’s only strategy-focused growth mastermind – designed for the top percent of ambitious business owners.

GROWTH ON PURPOSE
WHO IS THIS FOR
Our topics merge MBA business growth with advanced market positioning, audience strategy, competitive differentiation, and next-generation marketing systems for radical business growth.
The War Table brings a unique perspective that empowers future-driven coaches, consultants, digital creators, and expert business owners looking to gain traction and reach a new level of success.
If this is you, you’re probably faced with challenges like:
- Differentiating your business from others.
- Penetrating a successful niche to dominate.
- Scaling while maintaining a high ROI.
- Delegating the day-to-day operations.
- Investing in different forms of marketing without feeling major success.
- Finding a sense of belonging in a group of other driven professionals to raise your standards.
MASTERMIND OVERVIEW
OUTLINE
This mastermind is designed to sharpen your brand offer and market positioning to penetrate, adapt, and occupy a favorable part of the market. It’s about denying the strengths of competitors by existing so intensely for your core customers.
The group is led by Nic von Schneider, an internationally-recognized market strategist and award-winning digital marketing expert, and Nate Morse, award-winning conversion marketer and author.
Together, we have worked across almost every industry for over a decade to merge business strategy and marketing tactics together to help founders claim the next level.
Engineered from over 6 years of teaching masterminds and hundreds of classes taught inside University Programs, Business Ideation Sessions for Government Programs, and even the Global Entrepreneurship Network, the War Table Mastermind combines a structured course into an open group coaching model for maximum impact.
HOW IT WORKS
We don’t play checkers here. This is for chess masters to discuss the winning strategies of tomorrow.
We do not cover the journey to basecamp. There are other masterminds that do incredible jobs of helping you coach your mental capabilities as a new founders. Our topics will cover the top 10% of proven strategies that literally no other mastermind can touch on. While we are about big growth, we have fun and form powerful bonds with other driven makers.
We collaboratively explore some of the most powerful strategies used by Fortune 500 companies when they internally launch a new company – adapted to be actionable for fast adopters like you.
The War Table provides:
- Event Recordings: All live events are recorded so you don’t need to worry about missing them.
- Frameworks & Tools: Get our frameworks and tools to build, test, maintain, and optimize business systems for growth.
- Community: Online community where you can converse with other founders employing our radical strategies.
- Live events: Online access to two live events hosted each year, one in Detroit and one in Nashville.
- Coaching: An additional, 1-hour monthly group Q&A call on Zoom where you can ask Nic von Schneider questions live.
- Accountability: Regular check-ins to measure previous goals and help hold you accountable to competitive growth.
SESSIONS
The sessions are built on growing a thriving business in today’s digital-focused environment where differentiation is one of the only paths to success.
The Mastermind takes place weekly on Tuesdays from 12-1pm EST. Sessions are recorded and exercises are shared directly with the community within a couple days of being recorded. Exercises can be revisited any time.
We often host additional, optional sessions such as guest experts to provide massive insight into diverse tactics. Those sessions will generally take place at the end of each month and are usually announced two weeks in advance.
APPLICATION
The War Table Mastermind takes applications but does not automatically promise entrance. Seats at the table are intentionally limited to ensure deep dives through our exercises, frameworks, and models for each person, every time.
We also keep a strict balance on collaborative dynamics between each business and limit businesses of similar industries in similar environments so we can discuss growth freely.
There are currently 2 spots open in current opening wave.
JOIN THE WAR TABLE WAITLIST
“VICTORIOUS WARRIORS BRANDS WIN FIRST AND THEN GO TO WAR MARKET, WHILE DEFEATED WARRIORS BRANDS GO TO WARMARKET FIRST AND THEN SEEK TO WIN”
SUN TZU, THE ART OF WAR
WHAT MEMBERS ARE SAYING
“Great place for small business owner’s to connect, grow, gain support and direction and network with a wonderful group of people!”
Faren E.
“In War Table, we apply important foundational marketing concepts to our businesses that I haven’t heard anyone talk about since college. It’s deep work that has me reflecting on the right questions to communicate the value and uniqueness of my business. Nic and Nate’s combined personalities and expertise make it a really fun and very productive hour.”
Brittney M.
WORLD RECOGNIZED POSITIONING EXPERT
NIC VON SCHNEIDER
Nic feeds off of competition. Once the leader of a Market Validation Team for a Startup Accelerator, Nic von Schneider has the proven ability to bridge the growth of business and marketing together.
Responsible for measuring market due diligence for early stage funded startups, he and his team worked to launched a winning strategy by taking a slice of the market from existing brands and grow them as quickly as possible.
For almost 15 years, Nic has been operating as an internationally-recognized Market Positioning Consultant with organizations of every size. While he has experience in launching campaigns for Fortune 500, he has a personal passion in teaching startup founders and business leaders.
Nic currently operates a multi award-winning branding agency named GLYPH, consults with a Venture Capital company, owned his own startup incubator, is an active participant in several businesses in the innovation space, has managed a marketing mastermind for the last 6 years, and is putting the finishing touches on an upcoming book, “Winning The Brand War”.
“TOP BRAND TRENDS IN THE WORLD”
Featured by DesignRush.com
“BEST BRAND MARKETING IN MICHIGAN”
PR Expert, England
“TOP BRAND MANAGEMENT IN MICHIGAN”
Threat Technology Magazine, New York

WORLD RECOGNIZED CONVERSION EXPERT
NATE MORSE
Nate’s north star is growth. He’s had 10 years of experience in sales, marketing, and growth strategy for high ticket industries which led to the creation of APEX.
He has an obsession with the buyer’s journey and is not afraid to get his hands dirty to create clever solutions that convert. He loves training and competing in Brazilian Jiu-Jitsu, reading, and hanging out with his dog Max.
Nate is the founder of APEX Conversion, a high impact outreach agency focused on bridging customer culture and next-generation conversion marketing together. He is also the author of The LinkedIn High Ticket Handbook.
“TOP 1% CONVERSION MARKETING AWARD”
Featured by Proof.com
“TOP 20 MARKETING EXPERTS IN 2020”
RV Business, 2020

MASTERMIND WAITLIST
We bring driven business leaders together to discuss competitive growth. To respect the group’s time and industry advantage, not every applicant is promised entrance. To join the waitlist, tell us a little about you, your business, and provide links to your website and LinkedIn profile. Our team will review your answers and follow up with an application.
POSITION YOUR BRAND TO WIN MORE
